Brief: To create a logo for the Gibraltar based Sport supplement company Rock Solid. The design should work in both horizontal and stacked formats, and needed to be simple, clean and effective.

I felt by taking a minimalist approach, the design would feel streamlined and modern, and meet the simple and clean element of the brief. This also meant that it would easily transfer across if the client wished to embroider the design on a polo shirt, and also gave them flexibility if the company developed in years to come to lose the supplement name without detracting from the logo. Alongside the horizontal iteration, a stacked version was created for their Facebook group homepage, and monochrome black and white meant the client had the versatility required to use the logo in any circumstance.

Leave a Reply