Brief: To pitch alongside the Conchango agency to design the new Tesco Clothing website.By highlighting the four key areas of clothing design, the aim was to simplify the customer’s shopping experience – saving them trawling through rails of irrelevant samples. Mimicing the newly designed instore tags, we created an ident of the swing tag and added photography of models wearing the clothes as opposed to the mannequined offering that had previously been available.

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